Curated · Original · Wild
Sick of the bullshit?
We curate brands that actually deserve your money
We set out to find ten female-founded brands in every category. You know what we found? It's harder than it should be. Only 2% of venture funding goes to female-founded companies. The same handful of conglomerates own most of what's on the shelf.
So this is the edit. Not every brand here is perfect. But every brand here actually deserves your money — and none of them are owned by someone who doesn't.
London, UK — Est. 2001
Never used leather or fur — not as a trend, as a founding principle. In 2025 she bought back the minority stake previously held by LVMH, returning to full independent ownership. That move alone deserves your money.
New York, USA — Est. 1984
Founded with $350. Still independent. Circular fashion pioneer — her Renew programme takes back garments for resale or recycling. Timeless by design, radical by intention.
New York, USA — Est. 2000
Looked at what her own business was doing to the planet and rebuilt it from the ground up. Deadstock and responsible materials. Independent. The real thing.
Seattle, USA — Est. 2016
Activewear made from recycled plastic bottles and fishing nets. Size inclusive XXS–6XL. Transparent supply chain. Co-founded by Ellie Suh. Independently owned.
Los Angeles, USA — Est. 2013
Female-founded. Deadstock and regenerative farm-to-closet cotton. Everything made to be worn forever. One of the most quietly radical brands in fashion right now.
Nashville, USA — Est. 2009
Publishes the wages of every person who makes their clothes. Radical transparency in a category that runs on secrecy. Because if you won't publish your wages, what are you hiding?
Los Angeles, USA — Est. 2014
Small batch, deadstock fabrics, everything made locally. Never overproduces. Never compromises. The anti-fast-fashion in the city that invented it.
Boulder, USA — Est. 2009
100% organic cotton basics at mass-market prices. Certified B Corp. One of the only sustainable brands that doesn't require a luxury budget to shop ethically.
Santa Barbara, USA — Est. 1991
Female-founded in a Colorado garage in 1991. 70% female across the organisation. Organic, recycled, Fair Trade certified. Gives 1% of all sales to environmental non-profits.
Only 2% of venture funding goes to female-founded companies. The brands with the marketing budgets, the shelf space, and the affiliate deals are almost never built by women. COW exists because that needs to change — one redirected purchase at a time.
Santa Monica, USA — Est. 2013
Founded by Gregg Renfrew. Over 1,800 ingredients banned from their formulas. Has lobbied Congress for stricter cosmetics regulation. A brand that uses its size for something beyond selling moisturiser.
Sydney, Australia — Est. 2002
Founded by Ere Perez. Natural cosmetics built on the belief that what goes on your skin matters as much as what goes in your body. Independently owned. Genuinely performs.
New York, USA — Est. 2018
Co-founded by Randi Christiansen. Clean formulas, gender-neutral, sustainably packaged. Free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc.
Laguna Beach, USA — Est. 2011
Founded by Sasha Plavsic in her kitchen. Clean ingredients, reef-safe formulas, refillable packaging. Still independent. One of the best performing clean makeup lines that actually delivers.
New York, USA — Est. 2009
Founded by Rose-Marie Swift. Raw, food-grade and organic ingredients. She pioneered the clean beauty movement before the conglomerates arrived with their "clean" sub-brands.
New York, USA — Est. 2019
Founded by Laney Crowell. Clean, reef-safe formulas that genuinely outperform conventional makeup. EWG certified. Independently owned.
Los Angeles, USA — Est. 2015
Founded by Sheena Yaitanes. Skincare-powered makeup — every product improves your skin while you wear it. Independent, clean, genuinely innovative.
San Francisco, USA — Est. 2015
Founded by Priscilla Tsai. Affordable clean skincare — proving you don't need to spend a fortune to avoid toxins. Certified B Corp. Accessible by design.
Bordeaux, France — Est. 1995
Co-founded by Mathilde Thomas. Independent, family-owned French brand built around grape-derived ingredients from their own vineyard. No parabens, no conglomerate.
Houston, USA — Est. 2009
Founded by Sunday Riley. One of the most respected independent skincare brands globally. Still privately owned. The products work. No celebrity co-founder, no conglomerate.
Dallas, USA — Est. 2014
Co-founded by Rachel Bentley. Works directly with artisans worldwide — fair wages, no middlemen. Every piece handcrafted and limited. Beautiful things made without exploitation.
Los Angeles, USA — Est. 2014
Founded by Ariel Kaye. Premium textiles made by artisans with 80 years of craft behind them. Certified B Corp. Carbon offset programmes and a mentorship programme for Black entrepreneurs.
Los Angeles, USA — Est. 2019
Co-founded by Shiza Shahid — also co-founder of the Malala Fund. The Always Pan replaced eight kitchen items. Ethical factories, third-party audited. Good design, better values.
Melbourne, Australia — Est. 2017
Founded by Phoebe Yu. Certified B Corp, climate neutral, fully traceable. Organic bamboo bedding that sequesters more carbon than trees. The science behind the softness is real.
Montreal, Canada — Est. 2018
BIPOC-owned, Certified B Corp, Climate Neutral. Every product vetted for environmental and social impact before it makes the edit. Sounds familiar.
Brooklyn, USA — Est. 2013
Founded by Sara Berks. Works with artisans in Central and South America. Vibrant, independent, queer-led. Every purchase directly supports living craft communities.
Point Reyes, USA — Est. 1991
Female co-led. Certified organic cotton, GOTS certified, fair trade factories. One of the oldest organic home textile companies in the US. Quietly essential for over 30 years.
New York, USA — Est. 2015
Co-founded by Rachel Cohen. Works directly with the same factories as luxury brands — cuts the retail markup entirely. Premium home essentials at honest prices.
Los Angeles, USA — Est. 2016
Female co-led. Certified organic, B Corp, Climate Neutral. The most certified mattress brand in the US. No synthetic chemicals. No greenwashing. No nonsense.
Akron, USA — Est. 1946
Pioneering Fair Trade for over 70 years. Over 70% of artisan partners are women in developing countries. Every purchase creates economic independence for a woman somewhere in the world.